GROWTH
Forecasting & Predictive
UNDERSTAND
U
Conduct Interviews & Review Data
NAVIGATE
N
Map the Future
IMPLEMENT
I
Unlock Revenue Faster
TRACK
T
Track Progress
YIELD
Iterate & Evolve
Y
Using the UNITY framework, let's explore a specific scenario that may keep you up at night...
Scenario
Your team lacks foresight. Maybe they are amazing, often crushing critical targets. Unfortunately, everything is a surprise and there's no clear way to predict future revenue which means investing in COGS is always a reactive exercise.
01
Conduct Interviews & Review Data
Assess available data sources, quality, and completeness for revenue-related data. Identify data gaps and areas for improvement.
Align data analytics efforts with specific revenue-related business objectives, such as increasing sales, optimizing pricing, or expanding market reach.
Establish data governance practices to ensure data accuracy, security, and compliance with relevant regulations.
Role plays with data analytics and revenue teams to ensure effective use of technology, tools, and platforms available for data analysis.
02
Map the Future
Define clear objectives for revenue forecasting and predictive analytics, including accuracy targets, revenue growth goals, and timeline expectations.
Develop a data analytics strategy that outlines the approach for data collection, analysis, modeling, and reporting.
Create a plan to integrate data from various sources, ensuring a unified view of revenue-related data.
Create a training program for effective understanding of data and roll-ups.
03
Unlock Revenue Faster
Collect and integrate data from relevant sources into a centralized data repository for analysis.
Establish predictive models and algorithms to analyze historical data and generate revenue forecasts.
Create data visualization dashboards and reports to communicate insights and forecasts to key stakeholders.
Deploy a roll-up process focused on informed and accurate projections.
04
Track Progress
Define key performance indicators (KPIs) related to revenue forecasting accuracy, revenue growth, and data analytics efficiency.
Continuously analyze data and models to monitor revenue trends, identify anomalies, and assess the accuracy of forecasts.
Regularly communicate insights and findings to key stakeholders and decision-makers.
Evaluate the effectiveness of data analytics tools and technologies in supporting forecasting and predictive efforts.
05
Iterate & Evolve
Analyze data accuracy and roll-up performance to identify areas for improvement in forecasting accuracy.
Develop an improvement plan based on data analysis and stakeholder feedback, outlining refinements to data analytics strategies, models, or data collection processes.
Conduct regular working sessions to ensure consistent progress without the need for full-scale change.
Foster a culture of continuous improvement in data analytics practices, seeking new data sources and advanced techniques to enhance predictive insights and decision-making.